It is the most wonderful time of the year for hospitality professionals! This is the time of year when our budgets get filled with holiday parties, Thanksgiving Dinners, and Christmas cocktail hours! From mid-November until December 26th, let the dollars fall from Santa’s sleigh! This is also the most wonderful time of year to utilize your social media to the best of your abilities. Below are a few idea’s and example of fun social media things to do, Enjoy and Merry Christmas!
Since by now your property/restaurant definitely has an active Facebook page that you post to at least 5 times a week (riiiiight??), it is time to start using it to promote how beautiful your establishment looks for the holiday season! Why not take a few before and after shots of a function space before a holiday party set-up and after? Your followers will love to see the changes and don’t forget those pictures are larger in size now than they used to be!
Has your lobby decked the halls? Take some pictures and share it with your network, let your followers feel like they are getting a look behind the curtain. Now may be a great time to ask what their favorite holiday toddy is. Why not do a survey question?
Planning on some great holiday events? Why not create a custom Hashtag (#) so all of your Twitter followers can keep up to date? The hotel I work for has an event every year called “Ice Bar.” During this event we bring in over 2,000 pounds of ice and create bars out of ice, vodka louge, and scupltures. Since this event is very well known, and brings in roughly 9,000 people over the last weekend of January – we created a hashtag of #IceBarME (The ME stands for Maine). Go ahead and check it out on Twitter, follow our fun and keep up to date. We plan to announce when the new vodka arrives for the Ice Bar, when the ice sculptures arrive, and of course up to date info while the party is happening. We also gave our Twitter followers first notice of when the tickets went on sale. What events do you have that could benefit from a Hashtag?
First off, do you have a Google+ business page yet? I really hope so! For the sake of the length of this article I’m going to operate on the assumption that you do. Google+ offers you a fantastic platform for sharing photo’s and video’s. With Google+ your photo’s appear larger in the feed than they do on Facebook.
I hope some of these examples give you some fun idea’s for your property! What establishments do you follow that do a great job with Social Media? Would love to hear from you and have a Merry Christmas and Happy New Year!!