My 3 Words

The gifted internet teacher, thought leader, and author Chris Brogan makes a challenge every year to his followers to come up with 3 words that they will focus on for 2012. His philosophy is that focusing on 3 words is a much more effective way of “resolutions” than saying “I want to quit smoking.” I agree with him so below are the 3 words that Social Impressions will focus on for the year 2012.



The most challenging battle is the one man has with his own attitude. My number one focus for 2012 will be to remain positive and focused on things that uplift my company spirits, ethics, and culture. To strive to maintain a positive attitude I commit to reading more books, investing more time with positive mentors, and paying less attention to my competition. Nothing can take the wind out of my sails faster than a discouraging comment from someone I look up to or someone I see as more knowledgeable than I. In 2012 I commit to maintaining a laser vision of what matters most in my life and keeping positive about those things.

The end result for you, the reader, is a better feeling when reading our posts and the knowledge that I am looking for the bright spot in the midst of any stormy weather. With a positive attitude I can keep my energy levels up and by doing this I can be more aware of great content inspiration opportunities, and more ways to offer you value.


In 2012 I will be more financially giving. I run a pretty tight ship and money is one of those things that I always think about and often wonder if I have enough, planned enough, or have enough socked away for a rainy day. In 2012 Social Impressions will focus on giving away more money. Money is in my top 5 for most important things and I believe the more I give it away the more I will be blessed. My giving will be my normal tithe to my church , and then additional non-profits, or families in need that my staff and I feel would be blessed by our good fortune. We will not give based on the whether or not we feel the person would piss it away…we will give based on whether the person or organization is in need. If they are irresponsible with the gift – that is their choice. It will not be my excuse to not give. We will have a fund labeled “The Giving Fund” and it will be from here that each month we set money aside to donate or save for the next month until we feel led to bless someone else.

I have an issue with money, and I believe this will be a great way to get over my fear of not having enough of it.


One of my favorite quotes about life is, “Detours will almost always prove worth it.” In 2012 I will do my best to take time to rest easy and reflect on the amazing things that have happened thus far in my journey. I commit to taking time to reflect on my well connected and smoking hot wife, I will reflect on overcoming cancer 10 years ago, and I will reflect on the many mentors and positive influences I have been associated with. 2012 will be a year of reflection for me as I journey into 2013, a year when I believe the seeds I will have been sewing for many years will begin to grow into a bountiful harvest.

I need to make myself reflect, otherwise I will be caught up in the day to day whirl wind of it all.


Can you relate with any of my 3 words? Anything you would add? I encourage you to take a moment and read Chris Brogan’s Three Words and let me know if you decide to write your own!

I leave you today with the three words my brother Tom challenges me with everyday –
“Be the Best.”


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