Category Archives: Facebook

American Idol 2011

I have had one crazy week so far. It began with running into Scotty McCreery (American Idol winner of the 2011 season), on the streets of Portland, Maine. At the time of our connection I was on the phone with my wife and Scotty cheerfully agreed to say “Good Morning” to her.

My wife Erin, and I, with Scotty McCreery.

He’s a great guy. From there the week got even crazier when I found out that a friend of mine had left me comp tickets for the American Idol show and backstage passes for my wife and I! Jealous yet?

Last night my wife and I picked up the tickets and from the very beginning we were impressed with the social marketing that was happening right from the start. Out front was a skinny guy, hooting out for folks to sign his petition for something political that I won’t address here. Yelling in a crowd of people…now that’s good old fashioned street marketing.  In fact, yelling in a crowd is many large business’s approach to Social Media also. :0)

While walking into the Cumberland County Civic Center we checked in on FourSquare. We were greeted with a screen that said “Here for an event?” We promptly told the app that we were and pressed our finger on the “American Idol” option. Very cool. The next screen showed me a list of other FourSquare users who had checked in – I didn’t see anyone I knew, but thought it was neat to know other addicts were in the same building.

Shortly after taking our seats (in the friends and family section!!!! woot woot!!), we were greeted with a screen at the front of the hall that said “Want to win backstage passes? Text #### to #### and win!” This ad was sponsored by Coke. Interesting I thought, around me hundreds of people ripped their cell phones out of their pocket and began texting.

Around 7:15 the show started with another video commercial sponsored by Coke. This time it was asking us to tell them what our favorite American Idol commercial was. “Cast your vote by texting #### to #### and win a chance to meet the Idols.” The crowd erupted with participation.

Then the show started. James Durbin rocked the house, Haley sexed things up, and Scotty McCreery was, well, Scotty McCreery. I’m jealous that his voice can make seats vibrate as it slides low into those basement tones. Ironic that James’ voice can shatter the helicopter glass on your iPhone 4.

From there things got even better as the whole cast sounded 100% better than I expected and even though those poor kids had been singing for almost two months now…they sounded fresh.

During the show my wife was quick to snap photo’s and immediately upload them to Facebook, anxious to make her friends jealous. More mobile.

The end of show reluctantly came and my wife and slipped on our backstage passes. Soon we were hugging and chatting with the contestants, all had such class. I had a quick chat with Haley who claims she is not dating Casey…I disagree and thing there’s something going on their with her and the bearded wonder.

Casey Abrhams...just as nice in person as on TV.

 

 

 

 

 

 

I had a chance to see Paul’s super-white teeth up close and personal…and let me tell you, they are white!

While talking with Paul I asked him if he has a ton of endorsement deals lined up with Crest – he said he didn’t. Being the salesman I am I gave him my card and said I can help with that. He seemed excited at the idea and placed my card in his wallet, we said we’ll connect on Twitter. – More Mobile. –

Overall, the American Idol concert was amazing…we had such a blast thanks to my generous friend and it really capped of last season for us quite nicely. While driving home I tweeted to Paul (more mobile) about our conversation, and then tweeted to Scotty (more mobile) telling him it was great to meet him and was glad he could put my wife’s face to the voice he spoke with Monday. I have high hopes I’ll hear back and soon be hooking up my famous friends with a comp bean factory tour with B&M.

My major take away from the night was – More Mobile. Everywhere I turned was something asking me to text, or tweet about the event – and guess what? I did! Is your mobile marketing up to snuff? What are you doing to get a hold of your prospective customer’s phone numbers?

As of 8pm I have not heard from any of my Idol buddies, but I am believing that I made some new friends at the event. I’m sure when Paul is looking for some marketing advice he will reach out to me…on his mobile.

 

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Facebook is bad for business…

Facebook is bad for business – when your business doesn’t allow interactivity. Let me introduce you to a recent negative experience and let’s see what could have happend.

Meet the As Seen on TV Eggie. You know what I’m talking about. They appear on TV around

An eggie with an egg inside

11pm right when your munchies are kicking in and you’re really thinking about eating something fairly healthy before bed. BUT WAIT, there’s more – they will double your order if you buy right now! So, my loving wife – did. My wife is pretty awesome – did your wife buy you a set of eggies? Didn’t think so.

Anyhow, we were really pumped when our Eggies arrived. So much so that we started taking pictures of the Eggie process and posting them on Facebook. We even Liked Eggies on Facebook and had every intention of tagging them on our Facebook Page so our Friend’s could go and Like Eggies too. BUT WAIT, there’s more – Eggies wouldn’t let us tag them…or write on their wall. Apparently they can’t manage the comments they might get so instead of all 600+ of my Facebook friends being able to check out Eggies page, they only got to see my page.

Facebook is bad for business when a business doesn’t believe enough in it’s product and won’t allow their customer’s to brag about how great the product is.

The question you are all wondering – are Eggies as cool As Seen on TV? YEP! They sure are! I will include a few more picture of them and would love to include a link to their Facebook page but I am not going to…I don’t think Eggie really cares about me, or you.

Facebook is bad for business when a company launches a page and sets their permissions to make the page totally unreachable by it’s clients. Eggies, I am so disappointed in you. I wonder if you have a key word alert so that at least you can thank me for endorsing your product? We shall soon see.

There's my shell-less hardboiled egg.

In closing I encourage every business owner out there to make your page and your company accessible to folks like me, who love to brag about great products. I take pictures of my food, free stuff from Klout (that’s a future blog), and even the random soda can or dog in the park. Us humans love to share with our friends, that’s why Social Media is…social. Please, come be social with us. If you would like to see more of the photo’s you’re welcome to friend me on Facebook. My Facebook

Not boobies...Eggies.

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10 Rules for a successful Facebook Business Page

I often hear business owners say  “I have a Facebook Business Page but I don’t know what to do or more importantly – what not to do. Help!” Below you will find 10 Rules for a successful Facebook Business Page, please let me know what I leave out, there’s so many great rules to follow! (I am breaking this into two shorter 5 rule blogs for the sake of brevity. The Brain can only absorb what the buns can endure.)

  1. Be Human. Your Facebook page is an area where your customers get an opportunity to see behind the curtain, not read an extended piece of sales literature. Have fun with your customers, use a human voice and don’t be afraid to ease up. Remember, people like your page because they want to hear from you and want to interact. Looking for a great example? Check out Pepto Bismol’s Facebook  page – they do a super job.
  2. Have Fun! Having fun is one of those things that most business’s claim to know how to do – only to find out they really suck at it. Dale Carnegie said “People rarely succeed unless they have fun in what they are doing.” That same thing applies to your Social Media Marketing campaign. Have fun, make people smile – don’t be afraid to loosen the tie ~ no matter what your brand is.
  3. Don’t just sell. Everyone loves to buy…no one likes to be sold. Why do you hate to buy a car? Because you know as soon as you walk onto the lot some shark dressed in a cheap suit that is two sizes too small for him, is going to try and sell you a vehicle is that is $100 more than what you had planned for a monthly payment. Do not make your Facebook page a used car lot — be more like Little Caesar’s – $5.00 for a whole box of goodness…quick and easy. We know what you make, just let us buy it when we’re ready.
  4. Respond. How many times did your mother say to you..”Do you hear me?! Respond to your mother!!!” This is the same thing when it comes to Facebook. If a follower writes on your wall or tags you in a comment ~ consider that an invitation to talk back. They wouldn’t include you in the conversation if they didn’t want to hear from you. *Key Point* Your response makes that person feel special. – People feeling special = more customer loyalty.
  5. Share. You’re a pet store who just heard about a product recall? Post the link to your page. Does that help your business directly? No. But it does help you to stand out as the expert in the field. Take a look at some of the fun things a local shop here in Maine does – Paws Applause.

Check out Tuesdays entry for the final 5 Rules to a Successful Facebook Business Page.

What would you add?

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