A blog is where it all begins and where a deep customer connection can be made with your customer. Below are 10 idea’s that might spur your brain into action to start writing some fun blogs for your hotel website. Limiting myself to just 10 is a chore so whatever I leave out, feel free to add!
- The history of your hotel. Guests love to know the history of the hotel they are staying in, and what the building used to be, who used to own it, and any major renovations that have happened. You may be asking yourself, I am in a brand new hotel – this building has NO history!! I would beg to differ. What is the history of the land you built upon? How fast was the structure built? Was there any major weather events during construction? Get creative, your guests want something to talk about when they arrive.
- Famous people who have stayed with you. Nothing excites a guest more than knowing that Simon Cowell, Lady Gaga, or Elvis have slept in the same building they are sleeping in. It provides the guest a bit of hope that they may see someone famous too! A client of mine recently had Bruce Springsteen staying in their property while he was on tour. A guest was in the hotel restaurant eating lunch and sharing with the bartender how much he loved Bruce Springsteen and how he traveled just to see the show that night. Little did the guest know, Bruce was standing behind him, and tapped him on the shoulder to ask “Mind if I grab a burger with you?” That my friends, is blog material.
- Weekly concierge updates. Your concierge is the key to your city. He or she knows what is going on, and where it is happening. Allow them to have a weekly “concierge corner” where they can write about what is going on in the city and what restaurants not to miss.
- Video of anything behind the scenes. Your guests love to feel like they have been given a behind the scenes pass to anything doing with your hotel. What about a quick 30 second video blog entry about your valet staff where they describe the best car they have ever parked? How about a video of your chef making his famous lobster macaroni and cheese? Perhaps your bartender making a tasty Old Fashioned. Keep them short, informal, and fun!
- Hotel etiquette training. We have all been through hotel etiquette training, why not blog about it? Talk about the more proper things in life, the people skills training your staff receives, and who does a great job with it.
- Local restaurant stars. Living in Portland, Maine – I am lucky. The old port district offers a vast array of restaurant scene rock stars. (Here are few links for you to check out: 5 Portland Chefs, Food Across America) Perhaps your city does too. Do a showcase of the best chef’s within walking distance. It is great exposure for that chef’s restaurant and great value added information for your guests.
- How to’s. What does everyone love about going on a cruise? Is it the food, the drinks, or the giraffe made out of towels waiting for you on your bed? In my opinion…the giraffe. 24 hour pizza follows with a close second. Show your guests how to fold napkins properly, with pictures. Do you use napkin art? Show your guests how to do if for their Christmas dinner! All of this adds value to the relationship you have with a potential guest and builds connection. Remember the connection starts at their head, moves to their heart, and then their wallet.
- Housekeeping profiles. Does your staff increase in the summer’s with some very talented citizens of Jamaica or other area’s? Your guests would love to know their story, pictures, and something about what they love about their home. Make your guests feel connected, and make your staff realize how special they are.
- Guest Blog. Have a local celebrity do a guest blog and you write one for them. This provides great cross promotional opportunities and also will give your readers a touch of zest to their everyday reading.
- Decorating secrets. Who does the decorating during Christmas or other major holidays? Interview them, and show a picture slide show around your property. Guests love to see hotels all dressed up and they love to gain idea’s for their own home.
One final note about all this blogging. Have fun! Have personality with your writing and realize that the people reading your blog are potential customers who are not looking to read a QVC sales pitch. Relax, take a deep breath, and write!
What did I miss? What do you like to blog about for your property?