I have had one crazy week so far. It began with running into Scotty McCreery (American Idol winner of the 2011 season), on the streets of Portland, Maine. At the time of our connection I was on the phone with my wife and Scotty cheerfully agreed to say “Good Morning” to her.
He’s a great guy. From there the week got even crazier when I found out that a friend of mine had left me comp tickets for the American Idol show and backstage passes for my wife and I! Jealous yet?
Last night my wife and I picked up the tickets and from the very beginning we were impressed with the social marketing that was happening right from the start. Out front was a skinny guy, hooting out for folks to sign his petition for something political that I won’t address here. Yelling in a crowd of people…now that’s good old fashioned street marketing. In fact, yelling in a crowd is many large business’s approach to Social Media also. :0)
While walking into the Cumberland County Civic Center we checked in on FourSquare. We were greeted with a screen that said “Here for an event?” We promptly told the app that we were and pressed our finger on the “American Idol” option. Very cool. The next screen showed me a list of other FourSquare users who had checked in – I didn’t see anyone I knew, but thought it was neat to know other addicts were in the same building.
Shortly after taking our seats (in the friends and family section!!!! woot woot!!), we were greeted with a screen at the front of the hall that said “Want to win backstage passes? Text #### to #### and win!” This ad was sponsored by Coke. Interesting I thought, around me hundreds of people ripped their cell phones out of their pocket and began texting.
Around 7:15 the show started with another video commercial sponsored by Coke. This time it was asking us to tell them what our favorite American Idol commercial was. “Cast your vote by texting #### to #### and win a chance to meet the Idols.” The crowd erupted with participation.
Then the show started. James Durbin rocked the house, Haley sexed things up, and Scotty McCreery was, well, Scotty McCreery. I’m jealous that his voice can make seats vibrate as it slides low into those basement tones. Ironic that James’ voice can shatter the helicopter glass on your iPhone 4.
From there things got even better as the whole cast sounded 100% better than I expected and even though those poor kids had been singing for almost two months now…they sounded fresh.
During the show my wife was quick to snap photo’s and immediately upload them to Facebook, anxious to make her friends jealous. More mobile.
The end of show reluctantly came and my wife and slipped on our backstage passes. Soon we were hugging and chatting with the contestants, all had such class. I had a quick chat with Haley who claims she is not dating Casey…I disagree and thing there’s something going on their with her and the bearded wonder.
I had a chance to see Paul’s super-white teeth up close and personal…and let me tell you, they are white!
While talking with Paul I asked him if he has a ton of endorsement deals lined up with Crest – he said he didn’t. Being the salesman I am I gave him my card and said I can help with that. He seemed excited at the idea and placed my card in his wallet, we said we’ll connect on Twitter. – More Mobile. –
Overall, the American Idol concert was amazing…we had such a blast thanks to my generous friend and it really capped of last season for us quite nicely. While driving home I tweeted to Paul (more mobile) about our conversation, and then tweeted to Scotty (more mobile) telling him it was great to meet him and was glad he could put my wife’s face to the voice he spoke with Monday. I have high hopes I’ll hear back and soon be hooking up my famous friends with a comp bean factory tour with B&M.
My major take away from the night was – More Mobile. Everywhere I turned was something asking me to text, or tweet about the event – and guess what? I did! Is your mobile marketing up to snuff? What are you doing to get a hold of your prospective customer’s phone numbers?
As of 8pm I have not heard from any of my Idol buddies, but I am believing that I made some new friends at the event. I’m sure when Paul is looking for some marketing advice he will reach out to me…on his mobile.